Organizations like fraternities and sororities rely on a number of ways to promote their efforts, from word of mouth to their work in the community.
But using video to market their efforts is one of the most effective ways to promote an organization - something the Theta Lambda Sigma Chapter of Sigma Gamma Rho Sorority, Inc., has realized.
The chapter, based in Cary, N.C., wanted an video promoting that highlights their uniqueness and versatility. Their request came at the perfect time, for within the following weeks, the chapter would have a community service event, host their first party, and have their annual retreat.
As a former journalist, the one thing I love doing is telling stories, which is what I set out to do in creating this video. Knowing that this video would be aimed at potential new members and inactive sorrors, I wanted a video with an impactful opening backed up with an engaging story.